WORK WITH ME

Jewellery Copywriting
& Story Strategy

Great jewellery copy speaks to both the head and the heart.

Working with luxury, fine and demi-fine jewellery brands, I help create distinctive messaging for campaigns, collections, websites and products.

With a product development background, I understand the full jewellery journey from first concept to final sale. I can step in wherever you need me, from guiding design and sourcing with trend-responsive story concepts to bringing the final polish with compelling launch copy.

And to give your brand story clarity, I'll create compelling verbal identity and tone-of-voice guidelines.

WORK WITH ME

Jewellery Copywriting
& Story Strategy

Great jewellery copy speaks to both the head and the heart.

Working with luxury, fine and demi-fine jewellery brands, I help create distinctive messaging for campaigns, collections, websites and products.

With a product development background, I understand the full jewellery journey from first concept to final sale. I can step in wherever you need me, from guiding design and sourcing with trend-responsive story concepts to bringing the final polish with compelling launch copy.

And to give your brand story clarity, I'll create compelling verbal identity and tone-of-voice guidelines.

GET IN TOUCH

Shaping your Story: Product Development Support

The strongest collections have story woven in from the very beginning. I’ll help shape product development with collection concepts and seasonal story directions.

Supporting design, buying and sourcing, these ideas help your team build original collections with a clear, creative point of view, from initial ideas to launch.

Launching your Collection: Campaign Messaging & Launch Copy

When a launch is backed with storytelling, it becomes much more than just a product drop.

I’ll devise or strengthen your campaign storytelling and carry that narrative across all your customer touchpoints, from homepage copy and press materials to individual product descriptions.

Building your Brand: Verbal Identity & Positioning

Story gives your audience a reason to choose and remember your brand.

I’ll help you find the right angle from which to tell your story, then create the key copy you need to carry that messaging across your touchpoints: taglines and ‘about’ pages, editorial and evergreen content, award applications and press copy.

For growing brands, I create messaging frameworks that help everyone working in or for your business understand what you stand for and how to communicate it.

Want to explore how we could work together?

Book a no-obligation consulting call, and let's see if we're a fit.

BOOK A CALL
Brand Story & Website Messaging

For launching, relaunching or redefining the story behind your jewellery brand.
I’ll help define your story, voice and core messaging, then carry it through your key website copy.

What’s included:
Brand story, taglines and tone of voice direction
Homepage messaging, 'about' page copy and supporting website content
Optional: Full brand voice guidelines
From £3,000
Collection Launch Copy

For sharing a new collection with the world.
Working from your pieces and inspirations, I’ll draw out the meaning, detail and craft behind the range.

What’s included:
 A compelling collection narrative
Jewellery product descriptions
A hero headline for your homepage or advertising
From £1,500
Collection Concept Development

For beginning or planning a new range.
I’ll create storytelling concepts aligned with your brand signatures, giving your new collections a clear creative point of view from the start.

What’s included:
 Collection concepts, story themes and audience messaging
Material, motif and style direction
Ideal to guide design, buying and sourcing.
From £2,000
Campaign Storytelling

For significant launches, including collaboration, seasonal and hero collections.
I’ll help shape your ideas into a compelling campaign story, then carry it through the key launch materials.

What’s included:
 Campaign messaging
Website, editorial, collection and product copy
Email campaign copy and PR assets
From £3,000
Ongoing Storytelling Support

For regular copy and content.
A monthly partnership to keep your content and copy fresh and engaging.

What’s included:
 Your choice: product copy, long-form content, emails and website updates
Optional blog, Substack or newsletter set-up support
Fixed or flexible monthly deliverables
From £1,250

GET IN TOUCH

What to Expect

Every project begins with a tailored proposal, setting out the deliverables, timeline, revision rounds and fee. You’ll know exactly what to expect before we start, with no surprise costs along the way.

50% of the project fee is required to secure your booking, with the remaining 50% due on delivery. For larger projects, payment can be split into further instalments if needed. After delivery, I’ll be on hand to talk through the implementation of your new copy or messaging.

Accessibility & Support

Storytelling is for everyone, and our industry is richer for diverse perspectives.

If there are any access needs or practical adjustments that would make working together easier, please let me know.

Each month, I reserve a limited number of lower-cost storytelling audits for founders facing genuine financial barriers or from historically marginalised communities. Please email siobhan@siobhanmaher.com for details and availability. No proof required.